SPONSOR TRACK TALK

The MERCADONA case: Turning Test Data into a Strategic Asset

In this talk, Mercadona and icaria Technology will share how test data management evolved from an operational QA need into a strategic capability for scaling testing and automation in complex environments. The starting point was not only finding valid test data, but also identifying where sensitive data resided, understanding how it should be handled, and building the right governance foundation. In Mercadona’s case, sensitive data mapping and field-level masking rules made it possible to protect production-like data while enabling its safe use in non-production environments.

The talk will show how icaria TDM helped move from reactive, manual processes to a more managed and scalable model. Key capabilities included sensitive data mapping, masking, protection of non-production copies, business-criteria-based data discovery, and controlled data movement across environments. We will also explore how intelligent subsetting, supported by referential integrity and business rules, helped create lighter, consistent, and usable datasets. As a result, test preparation became faster, manual effort was reduced, and QA gained a stronger foundation for sustainable scale.

What you’ll learn

Session details

Ana Victoria Rodríguez

Ana is the principal product engineer at icaria Technology and is passionate about developing software to solve real-world problems. Over the past seven years, she has taken on various roles within the company, including development, customer deployment, and team management. Her experience with clients enables her to understand the specific needs of different industries at each stage of QA. Leveraging this context and her previous knowledge, her goal is to design and develop software that allows companies to completely and correctly manage their test data. This advancement takes companies one step further in their CI/CD processes.